Chanele’s Check-In: May 2017

In May, I…

  • Had a public speaking gig at the City of Toronto to talk about personal branding and LinkedIn
  • Started the draft for my first physical book (!!) on personal branding
  • Landed some absolutely amazing sponsors for June’s ideate networking event
  • Started creating the ideate networking website (it’s almost done!)
  • Was featured in the I AM.MORE campaign

But I was also disappointed that…

  • I still didn’t keep up with my 2 blogposts a week – but I’m ok with that

Books I Read:

  • Shoe Dog by Phil Knight
  • The Happiness Equation by Neil Pasricha
  • Build Your Dream Network by J. Kelly Hoey

Changes: I decided that I’m going to transform the mission of Do Well Dress Well…more on that later.

In June, I’m looking forward to…

  • The next ideate networking event on June 10th! (If you’re in the Toronto area, get your ticket here)
  • Taking a much-needed vacation to visit my business bestie Jem Castor in Cayman Islands (woohoo!)
  • Working on adding and removing offerings from Do Well Dress Well
  • Reading more books!

I don’t know about you but I keep looking at the date and wondering how in the WORLD is it JUNE?! It feels like just the other day that I was sitting on my couch watching the New Year’s Eve countdown and wondering how 2017 would unfold.

Yet, here we are…it’s now the beginning of June and as we approach that half year mark, I’ve naturally been thinking about whether I’m happy with what I’ve been able to achieve so far. If you’ve been reading my check-ins from March and April, you would know that finding time for happy moments and battling stress are two things that I’ve been dealing with.

Since finishing The Little Book of Hygge last month, I’m happy to share that I actually committed to finding time for ‘hygge’ every single day and I actually feel a lot better internally. But over the past month as I spent more time relaxing under a blanket and going for walks, I started to think about why I never prioritized these things in the first place. Where was I spending my time?! I don’t watch that much TV, I don’t go out a lot so how is it that I can say I don’t have enough time for the things I truly enjoy? Then, the answer became clear…


Instagram makes me unhappy

Since starting Do Well Dress Well, I have spent a disgusting amount of time on Instagram or just thinking about Instagram. I say that I’ll scroll my feed for 5 minutes and then this turns into 1 hour…or even 2. I never thought about it much before but if you think about it, imagine what else I could have been doing with all of that time?

In May, I committed to spending a lot less time on Instagram. Every time I get the urge to scroll, I pick up a book and spend that time enriching my knowledge. In May, I read 3 books!! Prior to this, I was lucky if I read 1!

The thing is, maybe my feelings around Instagram would be different if the effort I put into the ridiculous app actually went somewhere. But truth is, I’m one of the unlucky ones on Instagram who literally has had no growth since the whole algorithm change. I’ve had the same amount of followers for about 3 months (despite an increase in likes and engagement) and it’s just not worth my effort anymore. Sure, I could pay for loop giveaways or Instagram ads (both of which I have tried) but I just can’t justify spending the money.

Interestingly, my monthly page views continue to increase each month and that really is the metric that I care about most. I own my blog but it’s impossible to “own” my Instagram account which means that I would much rather focus on building up my blog audience than my Instagram followers. I had this discussion on Twitter with a few blogger ladies last month and if Instagram shut down tomorrow, so many people would be lost! It’s important to remember that Instagram is just another marketing tool and it shouldn’t be our main focus.

With that being said, I’m human and as much as I’d like to ignore my stagnant Instagram account it does bother me. Actually, I read an article the other day that said Instagram is the most detrimental social media platform to our mental health. Isn’t that horrible? Instead of letting it continue to bother me, I’ve decided to focus on reading because truth is, I’m happiest when I’m reading.

Yet, I found that even though I brought some more happiness or “hygge” back into my life…I started to reflect some more and realized that there’s a few more changes I need to make…

The transition of Do Well Dress Well

Shortly after launching my blog in 2016, I decided to offer a number of different services. This never initially was my plan but I was asked by numerous people for help with their personal brands, LinkedIn and dressing for work and/or interviews. I thought it would be a great idea to formally offer services as it would allow me to help tons of women (which I love doing) and make a little extra income on the side. For months, I was super happy with this especially because I was able to gain clients without having to actively promote my services. Everything was great but notice that I say was and not is. Offering services is great but is also very difficult especially when balancing a 9-5 job. I’ve loved the women that I’ve had the opportunity to work with and humbled that they chose me to help develop their brands but it’s just not the way that I want to help people anymore.

So…in a nutshell, I will no longer be formally offering personal branding and wardrobe styling services, effective June 30, 2017.

Now, you may be reading this and thinking “Chanele, why would you do that? Is it really that hard? I thought you want to be an entrepreneur?”

Well, when making this decision, I did think about whether or not this makes me a “bad” entrepreneur. Many entrepreneurs offer services but you know that I don’t necessarily fit in with everybody else. I tried and it and it’s just not for me and if there’s one thing I took away from The Happiness Equation, it’s this mantra: do it for you.

I want that when I help people that it will impact them emotionally. I not only want to help people with their LinkedIn profiles and their wardrobes but their confidence as well. But, I also want that as I help people…the experience also helps me to better myself as a person. I don’t want my interactions with “clients” to just be “business transactions” because as you know, I’m not in this for the money. I’m in it for so much more.

Introducing: The Do Well Dress Well Academy

I’m excited to officially announce that I will be launching a mentorship program. This is something that has been on my mind for a long time and I realized that it’s time to make it a reality. I haven’t finalized all the details yet but I can tell you that it will be a 12 week program (4 groups a year) and I’ll accept about 5-6 women in each group.

It will be a mix of one-on-one coaching, group dinners (with special expert guests), Skype chats, day retreats, coffee meetups and more. As an academy mentee, you’ll get access to every single thing I can offer – my personal branding and style expertise, digital marketing expertise, my advice and experience as a homeowner and wife and so much more. Through this program, my mentees will become my sisters who I will guide closely throughout the program and even after its completion. My goal is to produce 28 remarkable women each year. I’m still working out the details and I’ll continue to share updates as I have them.

Other updates to Do Well Dress Well

  • You know my password protected Resource Library? I’m going to soon make it openly available so that you can easily access any resources that you choose.
  • Well-Read Bookshelf – I’ll be adding a virtual bookshelf to the site so you can see which books I highly recommend and what I’m currently reading at all times
  • More e-Books, physical books and courses – for those who may not be interested or in need of the mentorship program, I will be packaging up all the content that I typically would share in my services into books and courses that are affordable and easily accessible
  • Another secret project that I’ll announce soon  

I’m really excited, ladies. Like, really excited. This is the kinda stuff that literally sets my soul on fire. When I was young, I never thought that is the type of impact that I would be able to make (or even have the courage to do so) but as I’ve matured and found my confidence, all I want to do is share that with other women so that we can all be remarkable together. I know what it’s like to not know what you want to do and/or to feel unhappy with who you are (trust me, I’ve been there) but it is possible to overcome it. In fact, that’s exactly what I talked about in my interview with the lovely Huda Alvi, the beautiful mastermind behind the I AM MORE campaign. If you’re interested in learning more about me, my inspiration and the trials I went through, I encourage you to watch it.

At the end of the day, we all have a choice of how we want our lives to unfold. I decided that I don’t want my status on an app to define me and I want to spend more time learning and inspiring. I can only hope that my younger self would be proud.

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  • Sarav
    June 5, 2017 at 10:16 am

    What a great realization and amazing plan! I think it’s TOTALLY entrepreneurial to change things up that aren’t working. Making decisions, shifting course, you being you. That’s where it’s at. Congratulations! And PS, I haven’t gotten to publish a post in two months, let alone that same two-a-week goal. From what I see, you post quality, which always beats quantity.

    • Chanele
      June 5, 2017 at 11:26 am

      Aw thank you so much for your comment! I was a little nervous about the changes but the more that I think about it, I guess it does signify that I’m doing something right! I appreciate you taking the time to read the post. Don’t even worry about not posting for 2 months; you’ll do it when you’re ready. Blog for YOU and no one else 🙂


  • Jessica Chang
    June 5, 2017 at 11:23 am

    Chanele – you are SUCH blog goals. Everything in the post… remember I said last time I was going to do a May recap too? I did wind up publishing 7 articles in May (which is a historic high) and a re-cap email (which I haven’t done in 8 months) but I didn’t get to the recap post. I will do that next month!

    I couldn’t tell you how much I feel you on the Instagram bit. I have given up on Instagram thing. I, too, have to admit I’ve gotten into the those IG spirals where I wind up spending more than an hour in one go just browsing through pictures and pictures. And just like you said, if “taking a hit” of instagram now actually gave us the reward it used to, we probably wouldn’t be breaking up with Instagram. But that’s what’s happening and that’s what we’re doing… my blog traffic has also grown a lot despite Instagram so I’m glad I have that to focus on!

    I am so excited to hear about your new ventures!! I can’t believe you are doing so many more things even WHILE having a 9-5. I am slowly getting into the groove of writing with my unemployment (at the moment, hopefully ending soon) and thinking about launching some services. I will continue to support DWDW and all the exciting new stuff!!

    P.S. Physical book?? You are on fire!!

    Jessica || Cubicle Chic

    • Chanele
      June 5, 2017 at 11:29 am

      Oh always leave the nicest comments! Thank YOU!

      Um…7 articles in May?! That’s awesome. Now, you’re my blog goals. I’d love to be able to do that but the balance is tough sometimes. Before I would force myself to stay up late to finish a post but now I totally prioritize sleep over everything!

      I’m glad to hear that your blog traffic is growing too – we must be doing something right then! We should brainstorm some more ways collectively to help each other with blog traffic – I know I owe you an email (at least I think I do lol) so I’m gonna share some ideas…once my event is over of course haha!

      Looking forward to hearing more about your new services. I’m sure that whatever you do, it’s gonna be quality stuff!

      Thanks for always being so supportive. I really appreciate you.