Choosing to host my own events has singlehandedly been the best decision I have made for my personal brand.
Sure, it can be a little nervewracking at first and they do require a significant commitment of time and money (especially when you’re starting out) but the pros most definitely outweigh the cons.
It’s so easy to get caught up in the plethora of online ways to connect with people – namely Instagram, which has become a hot topic among bloggers, business owners and marketers alike. The changing algorithm has encouraged many people to explore some expensive and shady practices to grow their following and although I could rant all day about this – I’ll just say this: Instagram is not the only way to build your brand.
Instagram (along with all the other social media platforms) should just be one of the many tools in your brand-building toolbox – not your only tool, especially considering you don’t own your social media presence. Sure, you may have an account but you don’t own it nor do you own your followers – they belong to Instagram and as we’ve seen – they can completely change things whenever they feel like it.
In the book, “You are a Brand”, author Catherine Kaputa highlights why it’s important to step back and evaluate your brand’s touchpoints (the various ways that people come into contact with you) from a holistic point of view – online and in-person:
Instead of dedicating everything to online platforms, why not also consider adding an offline element to your brand that you have complete control over? Instead of sitting behind your screen, you can host an event to bring your brand to life (remember, you’re still a brand even if you don’t have a blog or business) and engage with your audience in a personable way – among other benefits.
- Over the phone
- In your office/at work, etc.
- Twitter, etc.
Here are 5 ways you will build your personal brand through events:
You can build a strong community and professional network
No amount of likes on Instagram can be compared to the emotional connection that is created through in-person events. As you consistently hold events, you’ll find that you’ll meet more people that fit your target audience (in your local area!) and you can build a stronger relationship with them. In addition, your professional network will grow as you not only interact with event attendees but also vendors, venue owners/managers, local business owners and sponsors.
It will increase your brand’s recognition and loyalty
When you create an experience around your brand, people will become much more familiar with it as it will stand out among the rest. It will no longer be a brand that people just scroll past on Instagram and move on – your engagement (both online and offline) will significantly improve and your attendees will become more loyal to you.
You will boost your personal credibility
Events are the perfect way to demonstrate that you can actually walk the walk. You can say whatever you want online but can this hold up in person? An event provides the perfect opportunity for you to demonstrate your expertise in person.
You’ll learn new skills
Unless you’re an event planner by trade, it’s likely that the process will teach you tons of new skills such as event planning, sponsorship outreach, decorating, event promotion, public speaking and more.
You will uncover valuable insights about your brand or business
Through regularly interacting with your audience, you’ll get to learn more about their behaviours, preferences and opinions. This not only will help you as you make business decisions but if you have a blog, your events will become an excellent source of content ideas!
Remember, the best and most successful brands consider ALL of their brand’s touchpoints and they make them as personal, valuable and experiential as possible. Hosting your own event may be exactly what you need to bring your brand to life and take it to the next level.