After months of deliberating, I finally decided it was time to create a personal website.
“A personal website serves as a central hub for your personal brand online.”
Although Do Well Dress Well began as a personal blog, as I began to see my long-term goals, I wanted to transition it into a business brand – with a personable and authentic touch. I wanted it to become a hub for all women – not just myself.
That being said, I also found it difficult to talk about everything I do, outside of Do Well Dress Well and it became clear that a standalone website for my personal brand was the best choice.
Once my mind was made up, it only took me about 72 hours to put together my site “Chanele McFarlane” from ideation to completion. I also did it all myself and I’m not going to lie – I’m pretty proud of it.
(A detailed post on how you can build your own personal website in 72 hours coming soon)
Thinking of creating your own personal website? Here are 5 tips to keep in mind that really helped me:
Define your brand image and aesthetic
For me, this was the really fun part. Creating a personal website gave me the excuse to spend some time on Pinterest gathering some inspiration and brainstorming my “new” brand image. Without a doubt, I wanted to still incorporate pink but in a way that’s different from my two existing business brands. I wanted the site to look fresh and clean (a.k.a lots of white space) but still incorporate my uniqueness by highlighting my first name, adding in meaningful quotes and of course, colour. In addition to Pinterest (or even Google Images is a great place to start!), you can spend some time researching other websites for inspiration.
Have high-quality photos ready to go
This was major in getting my site done so quickly and I can’t stress enough the importance of having high-quality photos for your personal brand. Not only can you use them for a personal website, they are perfect for your social profile photos and you’ll have them on hand in case you need to send them off to someone. If all of your current photos are blurry (and not exactly the best reflection of you and your personality), I highly recommend investing in a personal brand photoshoot. It’s one of the best investments you can make.
Think like a website viewer
This may be your personal site but it’s not for you – it’s for your audience! Put yourself in the shoes of your potential website viewers and ask yourself questions like: what would they want to know about me? How can I best explain it? What site elements would they be expecting? Again, this is when you can look at other sites to get ideas and then put your own unique spin on it so that your personal website is authentically yours.
Less is more
As much as you may be tempted to write paragraphs about yourself (because you’re just that awesome!), your personal website is not exactly the place for lots of words. I’d recommend saving the long-form content for blogposts but outside of that, try your best to be as descriptive yet concise as possible. You want to be able to tell people about the essence of your brand without them having to spend an hour reading. Be sure to also break up your copy with lots of photos to make your pages more appealing to the eye.
Add some personality
It’s pretty easy to set up a personal site these days and there are tons of templates that you can choose from! Don’t let the template define your brand – instead let your personal brand define the template. In other words, customize the site in unique ways to add a personable touch! You could change the font colour, add in fun photos, move elements around (if possible) and anything else that will make the site be a better reflection of you!
Self-promotion is an icky thing for most of us. Personally, I’ve always felt uncomfortable talking about myself but when you speak about yourself in the right way, you open yourself up to much more opportunities! Not only is a personal website a great way for you take up more real-estate online (and in turn, get more exposure) but it gives you something to show off so the world knows how remarkable you really are!
What do you think about personal websites? Do you have one? If so, leave your link below!