It’s safe to say that when someone wants to learn more about you (particularly employers and recruiters), they are going to search for your LinkedIn profile. But with over 400 million users (and counting!) on the platform, how do you stand out?
Well, you not only make sure your profile is complete, but it is a strong profile. Like any social media platform you may use such as Instagram, LinkedIn does have algorithms and they reward completed profiles by ranking them higher in searches. In other words, sure, you may be a great candidate for a job in terms of experience and credentials- but you may be ranking on the last page of a search (which means recruiters won’t find you) because you haven’t spent time completing your profile.
But again, a complete profile is only half of the battle. The more content you add, the strength of it will increase. Have you ever noticed the profile strength meter on the right hand side of your profile?
There are 5 profile strength levels:
So, now you may be wondering – how do you get a All-Star profile on LinkedIn? Well, here are the profile sections you need to strengthen in order to reach All-Star status:
Having a high-quality professional headshot for your LinkedIn profile photo is one of the best investments you can make for your personal brand. As one of the profile elements that is “above the fold”, your photo is the first thing that people look at so it must be a positive reflection of you.
Your headline will always appear beside your name on LinkedIn which means it’s prime real estate that you need to take advantage of. Make sure you include your current job title or if you’re currently job searching, make it known that you’re on the job market and indicate the role and/or industry you’re looking to get into.
Securing your custom URL will allow you to better share the link with others whether it be on your resume or business cards. When you initially set up your profile, your URL will be a set of random numbers but by customizing it with your first and last name (add a few numbers if your name is common), it instantly adds to your professionalism.
I tell my clients all the time that the summary is the most valuable element of your LinkedIn profile. Sure, the employers wants to look at your job experience but your summary will allow you to really highlight what makes you remarkable. You can be personable, funny (to a certain extent) and share your career story. This is also the place to include relevant keywords to your industry.
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Don’t just fill in your company and job title. Provide some background on the company (especially if it’s not commonly known) and your specific accomplishments.
Show potential employers that you’re well-rounded by showcasing the work that you do in the community.
What key skills do you possess? Make sure that every single one is present on your profile.
Although the actual reliability of endorsements is questionable as it seems people fill it out for others without actually knowing their skill set, having endorsements on your profile is valuable and will contribute to an all-star profile rating.
Reach out to former colleagues and managers and get them to write up a quick recommendation for you! Not many people bother to do this and you’ll definitely stand out among recruiters if you have strong recommendations.
There is power in the LinkedIn publishing platform. With an existing audience ready to consume interesting and educational content, it’s a great place to showcase your writing skills, expertise and increase your exposure on the platform.
Remember, it’s not just enough to simply be present on LinkedIn – you need to create a presence which starts with having a strong profile. If you dedicate some time to filling out your profile so you can achieve an all-star rating, you’ll be 40 times more likely to receive opportunities through LinkedIn. I mean, my business bestie Jeanne just moved to Cayman Islands for her dream job because she was recruited to become the marketing manager for a new hotel. Want to know how they found her? LinkedIn. Trust me, you could be only a few LinkedIn profile updates away from your dream opportunity!
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