When we talk about social media, we don’t talk enough about how beneficial it can be to your job search. With the job market being extremely competitive, it’s necessary to find unique ways to learn about potential job openings and stand out among your competition. We already know about the tried and true methods such as simply searching on job websites or asking within your network but what if I told you there are some you may not even know about?
Here are 5 lesser-known ways to use social media in your job search:
Run a Twitter Search
This is such a quick and easy way to check for current job openings in any city or country!
- Visit search.twitter.com
- Let’s say I want to look for current openings in Toronto, in the search bar I would type in hashtags #hiring and #Toronto
- I would also try another search with “hiring” and “toronto” (the difference is that this will bring up tweets that simply mention those two words – the first search would only bring up tweets that use those specific hashtags)
Not only is this great to search for jobs but it’s one of my favourite methods to search for local networking opportunities!
Use LinkedIn’s ‘Open Candidate’ feature
This relatively new feature is a favourite for people who are currently employed but actively looking for a new job. By simply clicking a button, you are able to turn on ‘Open Candidate’ status for your profile which will privately indicate to recruiters (it will not show up on your profile in any shape or form) that you’re looking for a job. A huge disclaimer though: LinkedIn can not guarantee that you won’t show up on the radar of recruiters for the company you’re currently working at – chances of this happening are slim but still if you’re not willing to take the chance, this may not be for you)
Create ads on social media and/or Google
Although this method comes with a cost, I think this is such a creative way to get the attention of employers in your field. You can pay to create an ad that targets particular people and/or companies with some messaging convincing them to hire you. I personally love the story of a copywriter in the States that purchased the names of his favourite creative directors on Google AdWords. With the assumption that they regularly Google their names (which you should be doing regularly!), whenever they did so, his ad would come that said “Hey, [creative director’s name]: Goooogling yourself is a lot of fun. Hiring me is fun, too” with a link to his website! And yes, he did land a job from this!
Use Facebook (with caution)
If you haven’t heard, Facebook announced last week that you can now apply for jobs on Facebook! I’ll be honest – I’m still not sure how I feel about using such a personal platform for job hunting but hey, it may be something you’re willing to try. This new feature allows you to not only search for jobs but apparently if you see a posting you like, you simply hit “Apply Now” and you’re taken to a pre-populated page with your name, educational and employment background and basically any other information you have made public on your Facebook profile. Your application is then sent to the employer in a Facebook message where you can directly communicate with them. I highly recommend using this method with caution and doing a long and thorough audit of your profile for anything that may paint you in an unprofessional light.
Share your expertise through content
You know what they say…if opportunity doesn’t knock, build a door. One of the best ways to get on the radar of potential employers is to showcase your expertise online. You can do this through simply sharing articles with a small personal commentary or you can write your own unique articles highlighting your expertise in a particular industry. Whatever you choose to do, be consistent and professional and you’ll find that this will greatly increase your visibility.
Happy job hunting!