Browsing Category

Social Media

6 Tips for Effectively Using Direct Messages for Networking

Some of my most meaningful connections, friendships, career opportunities, event sponsors all share one thing in common…the relationship started with a direct message (DM) via social media.

Crazy, right?

For those who may be unfamiliar, a direct message (most commonly referred to as a DM) is a private message sent to a user via any social media platform. You can send DM’s on Facebook, Instagram, Twitter, LinkedIn, etc.

The thing is, DMs often get a bad rap. 

Photographer: Gooseberry Studios

Continue Reading

These New LinkedIn Updates Will Up Your Networking Game

LinkedIn has been an important networking platform for years but over the past few months, they’ve made some significant updates to their user experience to help us taking our networking to the next level!

Here are 3 important updates you should know about:

Easily meet up with other members

Have you ever been out of town for a conference or meeting and wish you had the opportunity to connect with people in your network? Well, now you can! You have to opt-in for this feature in order to make your current location public but I can definitely see it proving itself useful for those who “never eat alone”. P.S. If you’ve never read the book, Never Eat Alone, it’s a must-read that will completely change the way you view networking.

Photo Filters

Bring your Instagram skills over to LinkedIn because you now have much more options to to edit your photo from cropping to a wide array of filters. Don’t forget – your photo is the first thing people look at when they land on your profile so you should always ensure it’s high-quality and the best reflection of you!

Message connections from anywhere on LinkedIn

Connecting with someone on Linkedin is easier than ever as you can now access the messaging tool from wherever you are. Found someone interesting you want to learn more about? You don’t even have to leave their profile to send them a message! Plus, Linkedin now provides message prompts to help you construct the perfect message. We’ve all been there – we want to send a short but intelligent sounding message but we have no idea what to say. Looks like Linkedin understood our pain and has pre-written messages that you can either use word-for-word or simply just use them as inspiration for what you would like to say.

If you haven’t been spending much time on LinkedIn lately, head over and check these features out. Happy networking! vs. What’s the Difference?

What is WordPress?

WordPress is an open source blogging platform and CMS (content management system). As of 2016, WordPress powered close to 30% of the websites that are currently on the web. That’s A LOT of websites! WordPress started off as a blogging platform and has transformed over the years into a powerful website builder for websites like ours as well as networks like CNN, Playstation and The New York Times. However, did you know that there are two types of WordPress platforms that you can use for your business or blog?

Continue Reading

5 Lesser-Known Ways to Use Social Media in Your Job Search

social media job search

When we talk about social media, we don’t talk enough about how beneficial it can be to your job search. With the job market being extremely competitive, it’s necessary to find unique ways to learn about potential job openings and stand out among your competition. We already know about the tried and true methods such as simply searching on job websites or asking within your network but what if I told you there are some you may not even know about?

Here are 5 lesser-known ways to use social media in your job search:

Run a Twitter Search

This is such a quick and easy way to check for current job openings in any city or country!

  • Visit
  • Let’s say I want to look for current openings in Toronto, in the search bar I would type in hashtags #hiring and #Toronto
  • I would also try another search with “hiring” and “toronto” (the difference is that this will bring up tweets that simply mention those two words – the first search would only bring up tweets that use those specific hashtags)

Not only is this great to search for jobs but it’s one of my favourite methods to search for local networking opportunities!

Use LinkedIn’s ‘Open Candidate’ feature

This relatively new feature is a favourite for people who are currently employed but actively looking for a new job. By simply clicking a button, you are able to turn on ‘Open Candidate’ status for your profile which will privately indicate to recruiters (it will not show up on your profile in any shape or form) that you’re looking for a job. A huge disclaimer though: LinkedIn can not guarantee that you won’t show up on the radar of recruiters for the company you’re currently working at – chances of this happening are slim but still if you’re not willing to take the chance, this may not be for you)

Create ads on social media and/or Google

Although this method comes with a cost, I think this is such a creative way to get the attention of employers in your field. You can pay to create an ad that targets particular people and/or companies with some messaging convincing them to hire you. I personally love the story of a copywriter in the States that purchased the names of his favourite creative directors on Google AdWords. With the assumption that they regularly Google their names (which you should be doing regularly!), whenever they did so, his ad would come that said “Hey, [creative director’s name]: Goooogling yourself is a lot of fun. Hiring me is fun, too” with a link to his website! And yes, he did land a job from this!

Use Facebook (with caution)

If you haven’t heard, Facebook announced last week that you can now apply for jobs on Facebook! I’ll be honest – I’m still not sure how I feel about using such a personal platform for job hunting but hey, it may be something you’re willing to try. This new feature allows you to not only search for jobs but apparently if you see a posting you like, you simply hit “Apply Now” and you’re taken to a pre-populated page with your name, educational and employment background and basically any other information you have made public on your Facebook profile. Your application is then sent to the employer in a Facebook message where you can directly communicate with them. I highly recommend using this method with caution and doing a long and thorough audit of your profile for anything that may paint you in an unprofessional light.

Share your expertise through content

You know what they say…if opportunity doesn’t knock, build a door. One of the best ways to get on the radar of potential employers is to showcase your expertise online. You can do this through simply sharing articles with a small personal commentary or you can write your own unique articles highlighting your expertise in a particular industry. Whatever you choose to do, be consistent and professional and you’ll find that this will greatly increase your visibility.

Happy job hunting!


5 Ways to Maintain an Active Presence on LinkedIn


When was the last time you were on LinkedIn?

Be honest! If you haven’t been on it in the last month, don’t worry – you’re not alone.

Almost every week, I end up having a conversation with someone that just doesn’t get LinkedIn. Sure, they have a profile set up just to be present on the platform but they have not made any effort to have their presence known. They barely have information on their profile, if any (perhaps their profile photo is a selfie – you can’t see me right now but I just cringed as I wrote that) and they simply do not make LinkedIn a priority.

You see, there’s a very big difference between just having a dormant profile and actively maintaining your profile. The former does absolutely nothing for your personal brand while the latter actively builds your brand familiarity and expertise.

Continue Reading

How Instagram’s non-chronological timeline will impact brands and bloggers


Instagram announced yesterday that they will soon go the way of Facebook and switch to a non-chronological timeline. What does this mean? No longer will we be able to see posts in the order they are posted. Instead, according to Instagram, “the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

I mean, we kind of all knew it was only a matter of time before this happened. Just like years ago, when Instagram was ad-free (hard to remember, isn’t it?) but we knew that eventually sponsored ads would take over.

The thing is, there was something about Instagram maintaining a chronological feed that made it feel so…special. You knew that if you spent enough time scrolling that you would eventually catch up on everything. With a non-chronological feed, it’s now very likely that we’ll miss a lot of posts.

There is a very important silver lining to this announcement though: QUALITY CONTENT.

Continue Reading

How Twitter Chats can help you build your personal brand


It’s only recently that I discovered how powerful of a resource Twitter is for professional development. I’ve been on it for years, yet I find that I was using it to “creep” and read articles but wasn’t really taking the time to engage with other people. About a year ago, I decided that I wanted to participate in Twitter chats. For years, I’ve watched other people on my timeline engage in a number of chats but yet, I just never felt compelled to participate myself.

I don’t know what it was exactly that encouraged me to step outside my comfort zone – but whatever it was, I’m thankful. Since that day, I haven’t looked back.

Continue Reading

Stop Making These 5 Common Mistakes on Linkedin


I love Linkedin. I really do. I’m probably one of its biggest fans. But, because I spend so much time on the platform whether I am editing my profile, posting an article or commenting in a group, I’ve developed some Linkedin pet peeves. Some people really get how to use it and others…well…not so much. Lucky for you, if you’re one of the ones who are new the platform and haven’t picked up on how best to use it, here are 5 mistakes that you need to avoid making:

Sending connection requests without a personalized message

This is actually one of my biggest pet peeves. If we’ve never actually met, why are you asking me to connect? Why should I accept you? Linkedin doesn’t work like Twitter where it’s socially acceptable to follow strangers. Construct a quick message to let the person know exactly why you’re interested in connecting with them

Using an unprofessional photo (or not having one at all)

You need a professional headshot for Linkedin. Selfies are unacceptable. Not having a photo at all is even more unacceptable. If you’re a student, I also recommend not using your graduation photo. Yes, it’s a professional photo but it makes people see you as a student and not a young professional. Present yourself in the manner you want to be perceived.

Continue Reading