Chanele’s Story

Hi, I’m Chanèle McFarlane,

Founder & Editor-in-Chief of Do Well Dress Well.

Do Well Dress Well isn’t just my brand name, it’s my motto that I live and breathe each and every day.

But, let’s back up a bit.

In the early years of my life, I was as introverted as you can get. I was quite timid and shy and I felt much more comfortable sitting back and letting the “louder” people in the room take over. Don’t get me wrong, I still worked extremely hard and was successful academically but deep down, I wished I had the confidence level to match.

During the final year of university, I began to think about the life I wanted to live. Actually, I had a flashback to a conversation I had years ago with a high school classmate. We were signing each other’s yearbooks and they handed mine back to me while saying “I’ll always remember you as that small, quiet girl.” At the time, I didn’t really think much of it. After all, they were right. I was petite in size and I was extremely quiet.

But for some reason, 5 years after that conversation happened, it really started to bug me!

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I didn’t want to be remembered as being quiet because truthfully, I did have a lot to say but I just didn’t have the confidence to express it out loud. I didn’t want to just start my career and work for years without making a name for myself. The ultimatum became clear – did I want to continue being known as “quiet” or did I want to start working on cultivating a personal brand that would allow me to stand out both online and in-person?

Thankfully, I went with the latter and my life has changed greatly ever since.

I began to build a unique personal brand that allowed me to make a name for myself. I started to network both locally and internationally to create a professional network that I can depend on. I decided to stop consuming the content created by others and now I am a creator and I’m working towards becoming an influential voice. I made short hair, statement necklaces and bright colours a part of my brand which I wear with confidence each and every day.

Yes, this introvert went from blending in to confidently standing out and it has created the opportunities, experiences and friendships that I used to dream about.

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As I continue to see how being strategic about the clothes I wear, my personal brand, the quality of work I produce and the people I associate myself with create positive changes in my life, I have become committed to inspiring women to do the same.

My mission is to be a valuable resource for women who want to do better, dress better and be remarkable.

I’m extremely passionate about showing women how doing well in your career is tied to your personal style just as much as it is to the quality of work you produce. You have to do well and dress well in order to succeed both professionally and personally.

And of course, when you’re committed to doing well and dressing well, not only will you succeed but you’ll make a statement that people will never forget.

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  • Reply
    Chauntel Thomas
    June 24, 2016 at 7:20 pm

    Greetings Chanèle

    Love what your doing. Congrats I think it’s great, motivating and inspiring.

    • Reply
      June 29, 2016 at 8:08 pm

      Hi Chauntel, thank you so much! I appreciate the kind words 🙂

  • Reply
    November 4, 2016 at 11:01 am

    Keep on inspiring! I’m a soon to turn 40, mother of two amazing boys, happily married and in a support to my role model father. Amidst all of those lovely hats that I wear, I also work full time. Life is busy but very blessed. I find it encouraging and motivating to see that women my age, and of all ages, have access to successful and forward thinking women such as you. Keep up the great work my dear!

    • Reply
      November 4, 2016 at 9:27 pm

      Hi Jeanette, thank you for taking the time to leave such a nice comment! My mom speaks very highly of you and your outfits 🙂
      I appreciate your kind words and I will definitely continue to inspire to the best of my ability!

  • Reply
    November 24, 2016 at 2:50 pm

    I’m loving the black lace dress with that shoes 🙂

  • Reply
    December 28, 2016 at 4:42 pm

    Hi there!
    I’ve been following you on IG for a few weeks now and today I had the time to check out your blog – and I’m so glad I did! We have very similar messages and I really enjoyed reading your posts as it truly resonates with me! Looking forward to what 2017 will bring to your brand!

    Happy Holidays!

    • Reply
      December 29, 2016 at 10:36 am

      Thanks Lisa! I’m going to head over and check out your blog too!
      P.S. Thanks for your content suggestions you shared on my IG post – I’m working on adding them into my content calendar as we speak 🙂
      All the best for 2017!

  • Reply
    Mircalla Cerna
    November 15, 2017 at 4:03 pm

    I fall in love about your letters!!! Now you have a new follower i n Lima, Peru!!

    • Reply
      November 19, 2017 at 10:40 am

      Thank you for following Mircalla! Nice to know I have a follower in that part of the world! 🙂

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